internet marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, or e-marketing, is the marketing of products or services over the Internet. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through email marketing, search engine marketing (SEM), web 2.0 strategies, search engine optimization (SEO) and banner ads on specific websites.
search engine marketing
Search engine marketing (SEM), is an internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement (PPC, CPC), contextual advertising, and paid inclusion. Pay per click (PPC) is an internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement, which directs one visitor to the advertiser's website. Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user. Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Also known as sponsored listings, paid inclusion products are provided by most search engine companies, like Google, Yahoo and Bing.
search engine optimization
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the natural or un-paid search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence. As an internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back-links, or inbound links, is another SEO tactic.
banner ads
A web banner or banner ad is a form of advertising on the internet. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image, program or multimedia object (Java, Flash), often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape, hence the reference to banners. Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money. The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an impression. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a click through.
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