social media marketing
Social media marketing is marketing using social networks, online communities, blog marketing and more. It's the latest trend in marketing. Its time to make your brand present on social media platforms such as Twitter, LinkedIn, Facebook and more.
- Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc. As of January 2011, Facebook has more than 600 million active users. A January 2009 Compete.com study ranked Facebook as the most used social network service by worldwide monthly active users, followed by MySpace. In November 2010, based on SecondMarket Inc., an exchange for shares of privately held companies, Facebook's value was $41 billion (surpassing eBay's slightly) and it became the third-largest US Web Company after Google and Amazon. Most of Facebook's revenue comes from advertising. Microsoft is Facebook's exclusive partner for serving banner advertising, and as such Facebook only serves advertisements that exist in Microsoft's advertisement inventory.
- Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and micro-blogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users may subscribe to other users' tweets - this is known as following and subscribers are known as followers. Twitter has gained popularity worldwide and is estimated to have 190 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. As of June 2010, about 65 million tweets were posted each day, equaling about 750 tweets sent each second, according to Twitter. As noted on Compete.com, Twitter moved up to the third-highest-ranking social networking site in January 2009 from its previous rank of twenty-second. On April 13, 2010, Twitter announced plans to offer paid advertising for companies that would be able to purchase "promoted tweets" to appear in selective search results on the Twitter website, similar to Google Adwords' advertising model.
- LinkedIn is a business-oriented social networking site. As of 1 January 2011, LinkedIn reports more than 90 million registered users, spanning more than 200 countries and territories worldwide. In October 2010 Silicon Valley Insider ranked the company #10 on its Top 100 List of most valuable start ups. Quantcast reports LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally.
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